The Manager's Guide to Distribution Channels
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The Manager's Guide to Distribution Channels

by Linda Gorchels, Edward J. Marien, Chuck West

Business Management
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A practical guide for managers seeking to understand and optimize distribution channels and logistics.

About This Book

This book provides guidance for managers on distribution channel strategies.

It covers key concepts related to channel management and logistics.

Readers will find information on working with channel partners and intermediaries.

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I will be using this book for: