Mass Media in a Changing World
Mass Media in a Changing World offers an introduction to the study of mass communication and its place in society. George Rodman considers media within a changing environment, making this a useful resource for readers beginning to explore media studies, communication, and the influence of mass media.
About This Book
Mass Media in a Changing World examines the role of mass media within an evolving social and technological environment.
The book provides a foundation for understanding how media systems, messages, and audiences relate to one another.
It is suited to readers seeking an introduction to media studies and the broader significance of mass communication.
George Rodman presents the subject for readers exploring the changing place of media in contemporary life.
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