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Microeconomics and Behavior

by Robert H. Frank

Economics Behavioral Economics Microeconomics

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An accessible guide to microeconomic principles and behavioral decision-making for students and readers.

ISBN-13 9780071115490 ASIN 0071115498 Views 108 Publisher Mcgraw-Hill Education (Ise Edi Year 2005 Edition 4th Revised edition Format Paperback Product Group Book Pages 768 Created February 17, 2026 Updated September 29, 2026

About This Book

This book presents core microeconomic concepts in an accessible way.

It explores how individuals and firms make choices under constraints.

Behavioral insights are integrated throughout the discussion.

The text emphasizes real-world applications of economic theory.

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I will be using this book for:

Microeconomics and Behavior

About This Book

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