Microeconomics and Behaviour
by Robert Frank
Robert Frank’s Microeconomics and Behaviour examines microeconomics through the lens of human behavior and individual decision-making. Designed for students and readers seeking a clear introduction, it connects economic ideas with the ways people make choices and respond to incentives.
About This Book
Microeconomics and Behaviour is a book about microeconomics and the relationship between economic analysis and human behavior.
Written by Robert Frank, it presents the subject for readers seeking an introduction to individual decision-making in an economic context.
The book is suited to students and general readers interested in understanding foundational microeconomic concepts.
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