Beyond IBM
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Beyond IBM

by Lou Mobley, Kate Mckeown

Business Technology Future Studies
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An insightful look at IBM's history and the forces reshaping business technology and corporate strategy.

About This Book

Beyond IBM examines the transformation of one of the world's most influential technology companies.

The authors analyze key developments that shaped IBM's trajectory and the broader industry.

Readers gain perspective on corporate strategy and technological change during a pivotal era.

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I will be using this book for: