Microeconomics and Behavior

by Robert Frank

Textbook Economics Behavioral Economics

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A clear guide to microeconomic principles, focusing on how individuals and firms make decisions and how markets function.

ISBN-13 9780070166745 ASIN 0070166749 Views 112 Publisher McGraw Hill Higher Education Year 2009 Edition 8 th Edition Format Paperback Product Group Book Pages 672 Created April 06, 2026 Updated September 23, 2026

About This Book

Microeconomics and Behavior presents core economic concepts in a clear and engaging manner.

The text emphasizes real-world applications and behavioral insights to help readers understand how individuals and firms make choices.

Topics include supply and demand, consumer behavior, market structures, and strategic decision-making.

Designed for students, the book balances theory with practical examples drawn from everyday life.

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Microeconomics and Behavior

About This Book

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