How to Revised and Expanded Edition: A Pentagram partner's revised bestselling monograph―36+ case studies on branding, from Mastercard to Hillary Clinton's campaign
Michael Bierut’s revised and expanded monograph explores branding through more than 36 case studies. With examples ranging from Mastercard to Hillary Clinton’s campaign, it offers readers an accessible look at the ideas and practices behind notable brands and campaigns.
About This Book
Michael Bierut’s revised and expanded monograph examines branding through a collection of case studies.
The book includes more than 36 examples, offering a broad look at how brands and campaigns are developed.
Featured subjects include Mastercard and Hillary Clinton’s campaign.
It is suited to readers interested in branding, design, and business.
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