The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power – The Essential Economics and Management Guide for Tech Entrepreneurs
by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
An essential guide to platform strategy, economics, and management for tech entrepreneurs and business leaders in the digital age.
About This Book
This book examines the economics and management of digital platforms in competitive markets.
It provides guidance for tech entrepreneurs and business leaders navigating platform strategy.
The authors draw on research and case studies to explain platform dynamics and power.
Readers will learn frameworks for innovation, competition, and scaling platform businesses.
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