How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

by Michael Bierut

Business Design
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Explore how graphic design influences communication, emotion, and culture through the insights of a leading practitioner.

ISBN-13 9780062413901 ASIN 0062413902 Views 515 Publisher Harper Design Year 2015 Edition Illustrated Format Hardcover Product Group Book Pages 320 Created March 20, 2026 Updated October 07, 2026
About This Book

This book examines the many roles graphic design can play in everyday life and business.

It discusses how design is used to sell products, convey messages, and evoke emotion.

The author draws on decades of professional experience to illustrate key concepts.

Readers will gain a broader understanding of design's impact on society and communication.

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I will be using this book for:
15 total votes