Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies
by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Play Bigger explores category design as a strategy for creating and leading new markets. With a Silicon Valley perspective, the book examines how pirates, dreamers, and innovators can move beyond conventional competition to build distinctive, influential, and legendary companies.
About This Book
Play Bigger presents a business guide to category design and market creation.
The book focuses on how innovators can shape new categories rather than simply compete within existing ones.
Drawing on a Silicon Valley perspective, it connects category leadership with building legendary companies.
Its themes include innovation, market strategy, entrepreneurship, and business growth.
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