Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
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Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

by Geoffrey A. Moore

Business
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An updated guide offering strategies for technology marketers to move innovative products from early adopters to mainstream customers.

ISBN-13 9780062292988 ASIN 0062292986 Views 335 Publisher Harper Business Year 2014 Edition 3 Format Paperback Product Group Book Pages 288 Adult No Created March 29, 2026 Updated September 01, 2026
About This Book

Crossing the Chasm, 3rd Edition provides updated insights for bringing cutting-edge products to the mainstream market.

The book focuses on strategies for technology adoption and market transition.

It is presented as a used book in good condition.

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I will be using this book for:
4 total votes