Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
Crossing the Chasm, 3rd Edition is an updated business guide to moving cutting-edge products beyond early adopters and into the mainstream. Geoffrey A. Moore examines the market transition involved in broader adoption, offering a focused resource for entrepreneurs, business professionals, and others developing emerging products.
About This Book
Crossing the Chasm, 3rd Edition explores the challenge of bringing cutting-edge products into the mainstream market.
This updated edition focuses on the transition between early adoption and broader customer acceptance.
Geoffrey A. Moore presents the book as a practical business resource for readers interested in product positioning, market development, and growth.
Part of the Collins Business Essentials series, it is designed for professionals and entrepreneurs working with emerging products and technologies.
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