Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers – Understanding Consumer Behavior and Business Innovation
by Jan Chipchase, Simon Steinhardt
Hidden in Plain Sight examines how businesses can understand consumer behavior and turn those insights into extraordinary products. Focused on innovation and tomorrow’s customers, it offers a practical, business-oriented perspective for readers interested in marketing, product development, and creating offerings that respond to changing consumer needs.
About This Book
Hidden in Plain Sight focuses on the relationship between consumer behavior and product creation.
The book considers how businesses can better understand customers and use those insights to guide innovation.
It is centered on developing extraordinary products for the needs and expectations of tomorrow’s consumers.
Written by Jan Chipchase and Simon Steinhardt, this title offers a business-oriented perspective on customer understanding and innovation.
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