Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership
Geoffrey A. Moore offers executives a strategic guide to breaking free from the pull of the past. Escape Velocity examines the challenge of pursuing future growth and next-generation category leadership while navigating the established habits and approaches that shape today’s companies.
About This Book
Escape Velocity presents a strategic perspective on moving companies beyond the constraints of past success.
Geoffrey A. Moore focuses on the challenge of pursuing future growth while organizations remain shaped by established habits, markets, and approaches.
Written for executives, the book addresses next-generation category leadership and the decisions required to orient a company toward what comes next.
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