What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems
by Jeff Jarvis
Jeff Jarvis explores the strategies behind Google’s rapid growth and considers how those ideas can help solve modern business problems. What Would Google Do? offers a business-focused look at applying lessons from one of the world’s fastest-growing companies to contemporary organizational and market challenges.
About This Book
What Would Google Do? explores the business lessons suggested by Google’s extraordinary growth.
Jeff Jarvis focuses on reverse-engineering the company’s approach to identify practical strategies for addressing contemporary business problems.
The book presents Google as a source of ideas for organizations seeking to understand changing markets, technology, and business practices.
Its central aim is to connect Google-inspired strategies with the challenges faced by businesses today.
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