Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports – A Compelling History of Rivalry and Deals
by Barbara Smit
Sneaker Wars tells the story of the enemy brothers behind Adidas and Puma, whose family feud sparked a rivalry that revolutionized the sports business. From founding the iconic brands to forging pivotal deals, this history captures the drama and enduring legacy of their conflict.
About This Book
Sneaker Wars chronicles the intense rivalry between two brothers who founded Adidas and Puma, transforming a family feud into a cornerstone of the sports business.
The book explores how their conflict influenced key deals and innovations that forever altered the industry.
Through a detailed historical lens, it reveals the personal and professional stakes in their ongoing battle.
This narrative highlights the broader impact on global sports commerce and brand legacies.
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