Writing That Works; How to Communicate Effectively In Business
by Kenneth Roman, Joel Raphaelson
Writing That Works is a practical resource for communicating effectively in business. It covers e-mails, memos, letters, proposals, presentations, plans, reports, sales and fund-raising letters, résumés, interview correspondence, and speeches, with an emphasis on writing that gets read, communicates ideas, and encourages action.
About This Book
Writing That Works focuses on effective communication in business settings.
It addresses e-mails, memos, and letters intended to be read and acted upon.
The book covers proposals, recommendations, presentations, plans, and reports that communicate ideas and support results.
It also includes guidance for fund-raising and sales letters, as well as résumés and letters connected with interviews.
Speeches are included with an emphasis on making a clear point.
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