Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)
Geoffrey A. Moore examines how businesses can develop, leverage, and survive hypergrowth markets. Focusing on mainstream customer adoption, this second volume in his classic marketing series offers a practical perspective on navigating rapid expansion, intense competition, and the strategic demands of reaching broader markets.
About This Book
Inside the Tornado explores the demands of competing in hypergrowth markets.
Geoffrey A. Moore focuses on developing and leveraging opportunities as markets expand rapidly.
The book also addresses the challenges of surviving intense growth and competition.
As part two of a classic marketing series on mainstream customer adoption, it presents a business-focused perspective on bringing products and ideas to broader audiences.
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