Managing Brand Equity
David A. Aaker’s Managing Brand Equity explores the role of brand equity in business and marketing. Focused on the management of brands as valuable assets, this book is a useful resource for readers studying branding, marketing strategy, and organizational decision-making.
About This Book
Managing Brand Equity is a business and marketing book by David A. Aaker.
The book focuses on the concept of brand equity and its importance in managing brands.
It provides a focused resource for readers interested in branding, marketing strategy, and business management.
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