Retail management: A strategic approach
by Barry Berman
Retail Management: A Strategic Approach offers an introduction to retail management from a strategic business perspective. Suitable for students and readers exploring retail operations, the book provides a foundation for understanding the management decisions and principles that shape retail businesses.
About This Book
Retail Management: A Strategic Approach presents the subject of retail management through a strategic business perspective.
The book is intended for readers seeking an introduction to the principles and practices involved in managing retail operations.
Its focus is retail as a business discipline, with attention to strategic thinking and management decision-making.
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