MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)




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ISBN-10 / ISBN-131337407585 / 9781337407588
Edition12
AuthorCharles W. Lamb
PublisherCengage Learning (on 2018-01-25)
Binding TypePaperback
Number Of Pages400
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This book has been found by 560 other users. Do you have this book? Trade it in for cash!
This textbook is primarily used in: (27 total votes)
High school courses11.11% (3 votes)
Associates programs14.81% (4 votes)
Bachelors programs74.07% (20 votes)
Product Description
Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.
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