|ISBN-10 / ISBN-13||1337407585 / 9781337407588|
|Author||Charles W. Lamb|
|Publisher||Cengage Learning (on 2018-01-25)|
|Number Of Pages||400|
|User Ratings||(No ratings yet)|
|This book has been found by 394 other users. Do you have this book? Trade it in for cash!|
|This textbook is primarily used in: (20 total votes)|
|High school courses||10% (2 votes)|
|Associates programs||15% (3 votes)|
|Bachelors programs||75% (15 votes)|
|Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.|
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