Foundations of Marketing

by William M. Pride

Foundations of Marketing




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ISBN-10 / ISBN-131305405765 / 9781305405769
Edition7
AuthorWilliam M. Pride
PublisherCengage Learning (on 2016-01-07)
Binding TypePaperback
Number Of Pages544
User Ratings
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This textbook is primarily used in: (36 total votes)
High school courses2.78% (1 votes)
Associates programs47.22% (17 votes)
Bachelors programs50% (18 votes)
Product Description
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
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