Business Analytics (2nd Edition)


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ISBN-10 / ISBN-130321997824 / 9780321997821
Edition2
AuthorJames R. Evans
PublisherPearson (on 2015-01-09)
Binding TypePaperback
Number Of Pages664
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This textbook is primarily used in: (24 total votes)
High school courses4.17% (1 votes)
Associates programs4.17% (1 votes)
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Product Description

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.

 

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