Principles of Marketing (16th Edition)
by Philip T. Kotler & Gary Armstrong
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| ISBN-10 / ISBN-13 | 0133795020 / 9780133795028 |
| Edition | 16 |
| Author | Philip T. Kotler & Gary Armstrong |
| Publisher | Pearson (on 2015-01-09) |
| Binding Type | Hardcover |
| Number Of Pages | 708 |
| User Ratings | 5 out of 5 stars (1 vote) |
| This book has been found by 1134 other users. Do you have this book? Trade it in for cash! | |
| This textbook is primarily used in: (93 total votes) | |
| High school courses | 8.6% (8 votes) |
| Associates programs | 8.6% (8 votes) |
| Bachelors programs | 72.04% (67 votes) |
| Masters programs | 10.75% (10 votes) |