Marketing Management: Knowledge and Skills, 11th Edition
by J. Paul Peter & Jr. James H. Donnelly
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| ISBN-10 / ISBN-13 | 0077861051 / 9780077861056 |
| Edition | 11th |
| Author | J. Paul Peter & Jr. James H. Donnelly |
| Publisher | McGraw-Hill Education (on 2012-10-11) |
| Binding Type | Hardcover |
| Number Of Pages | 816 |
| User Ratings | (No ratings yet) |
| This book has been found by 326 other users. Do you have this book? Trade it in for cash! | |
| This textbook is primarily used in: (11 total votes) | |
| Bachelors programs | 45.45% (5 votes) |
| Masters programs | 54.55% (6 votes) |